Land Promotion
What is land promotion?
We work in partnership with landowners by way of Promotion Agreement to obtain planning consent on their land in order to realise the full value of its potential.
We then bring the land, once planning permission is granted, to the market with a view to selling to a third party housebuilder for the highest price possible.
The purchasing housebuilder will then build out the scheme up to the number of homes we have obtained a planning permission for through our initial outline planning consent.
Throughout the process we work collaboratively with local residents, community stakeholders, the local authority and housebuilders to deliver high quality schemes that bring real benefit to the local community.
The promotion process in more detail.
We begin the process by identifying which areas need support to achieve their land supply needs. From that comes further identification of suitable and sustainable potential development sites.
We then approach our chosen landowners with care and with the hope of securing a deal that suits both parties. Our ultimate goal is to become their chosen development partner through the land promotion process.
We then fully fund the preparation and submission of an outline planning application to the relevant Local Planning Authority. If the application is refused, and we deem it to be unfairly so, we will commit to submitting a subsequent planning appeal with a view to obtaining the right result for our landowners. We have the right attitude and never give up!
Our landowners must approve all that we do along the way, so they are always still in control of their land.
Once planning permission has been secured at either planning committee or appeal, we sit down with our landowners to agree a sales and marketing strategy that suits a site’s particular needs.
We then invite bids from potential purchasing housebuilders as well as undertaking interviews with a chosen few ‘best bidders’ in order to fully drill into their bids and realise the full potential and value of the land for the owner.
Our land promotion portfolio is very diverse, and we will consider both greenfield and brownfield land including land designated as Greenbelt. Our sites typically range from 10 to 1000 acres and beyond.
Landowners choose to partner with us due to both our personal approach but also our track record in successfully delivering planning consents and creating legacies for the future.
FAQs
Find out more about what Highgrove Strategic Land and the principles of land promotion can do for you.
Q: Who are Highgrove Strategic Land and the Highgrove group?
Highgrove Strategic Land is an integral part of the Highgrove group which is a multi-disciplined development and construction group with a long track record of delivering results over many decades.
Q: What’s their financial position and track record?
The group is a privately owned business with an annual turnover of circa £170 million pounds and does not rely on debt financing to bring projects forward. This means it is financially independent and can bring forward projects itself, on behalf of landowners. The group has developed hundreds of commercial and residential sites across the country.
Q: How does land promotion work?
By identifying suitable sites for development, Highgrove Strategic Land brings forward land with the potential for residential or mixed use development. They safely guide a potential site through the sometimes often complicated planning system and de-risk the entire process for their landowner partners in terms of any associated costs.
Q: How does Highgrove deliver results?
By using both inhouse and external planning expertise, Highgrove Strategic Land obtain planning permission for their landowners and then once that permission has been secured, they then jointly with their landowner partner, market and sell the land to a housebuilder who will then build the homes or development on site.
Q: How many sites has Highgrove worked on?
Highgrove has worked on hundreds of sites over the decades. This experience, combined with our unique approach, ensures a tailored and personal service to all of our clients.
Q: Will it cost a landowner anything to obtain a valuable planning permission?
No. Highgrove will take care of all of your initial reasonable professional and legal fees to enter into a Promotion Agreement with us. We will also, at our risk, cover all of the costs that will arise as part of the tricky planning application and appeal process.
